Stratford has so much to offer, but the town can only be truly effective when businesses come together and support town centre initiatives. It is only through a positive and unified approach that Stratford can truly realise its full potential as a premium business, visitor and retail town.
Background and formation
On April 2nd 2009, the Stratforward Business Improvement District was given the go-ahead by local businesses. After a closed postal ballot throughout March 2009, 72% of voters said ‘yes’ to the project, with a 69% majority on rateable value.
Responsibilities and core objective
Stratforward is charged with delivering a comprehensive marketing strategy; to increase and develop events and festivals; the introduction of a Town Host programme; the introduction of new street entertainment, as well as offering a range of business support initiatives.
Stratforward has a five year minimum project life span and collects and manages a budget, in excess of £1.75million. This is used to achieve the company’s key objective:
Bring more people into Stratford town centre, make them stay longer, spend more and leave happy.