FESTIVAL OF MOTORING DRIVES VISITORS INTO STRATFORD
Fom Corvettes to Capris and Austins to Audis – this year’s Stratford Festival of Motoring had it all. The streets were lined with more than 300 cars of all ages, shapes and sizes with many then joining a cavalcade around the town centre.
The event, organised by Stratforward and sponsored by local dealership Listers, brought tens of thousands of extra visitors into the centre of Stratford on Sunday and Bank Holiday Monday, boosting many businesses in the process.
Ruth Wood, Stratforward’s Event Manager, said:
“We are delighted that this year’s Festival of Motoring was so successful. We had a record number of motoring enthusiasts participate and the town was crammed with an amazing selection of cars ranging from an original Jaguar XKR from a James Bond film to a 1960 East German Trabant. The car owners were incredibly enthusiastic and delighted to talk all things automotive with the tens of thousands of visitors who came into town.
We made a popular decision to move the high performance cars to Wood St and it was great to see the crowds moving up and around town. The Auto Adrenalin club once again were a hugely popular attraction and it was great to see such a cross section in ages of the cars parked up next to each other. Cafés and restaurants reported yet another bumper weekend of trading in a relaxed atmosphere with the town centre streets closed off to all but festival vehicles. We are committed to showcasing Stratford town centre as a fabulous place to visit and we hope that by hosting these festivals we are constantly encouraging new and existing visitors to return time and again.”
Quentin Willson, Patron of the Festival, provided the commentary during the town centre cavalcade and on the Monday, dozens of car fans took the chance to hit the road in some of the amazing cars on display by making a donation to The Shakespeare Hospice Young Carers and to secure a ‘Dream Ride’ in cars including a VW Beach Buggy, Lotus and Jaguar courtesy of the Sporting Bears.
The remote control Land Rover experience was another popular event over the two days, drawing crowds to Waterside including the outside broadcast team from Touch FM, the festival’s media partners.
Sponsors Listers had a number of new cars on display around the town centre together with the world’s fastest lawnmower!
Group Marketing Manager Toni Dunk said: “The Stratford Festival of Motoring event has proved to be a huge hit with car lovers of all ages in the past and this year’s event was no exception.
“It was a pleasure to meet so many motoring enthusiasts and for Listers to work with Stratforward to help bring the event to life this year with a fantastic combination of classic cars and exclusive new cars on display from our Listers Audi, Honda, Lexus, Toyota and Volkswagen dealerships.”