BRAND NEW BEER SET TO LAUNCH

BRAND NEW BEER SET TO LAUNCH AT ALE TRAIL

Parched punters will be able to get their lips around a brand new beer exclusively at the Stratford Town Centre Food Festival this month.

The new beer, Hop Star from Solihull-based Silhill Brewery, will be on offer at the Golden Bee on Sheep Street as part of the festival’s popular Ale Trail.  The Trail marks the national launch of the beer and will be the first time it’s available for public consumption.  Jamie Forrest, shift manager at the Golden Bee, said: “We love getting involved in the Ale Trail each year. This year we’re delighted that it forms the national launch of Hop Star and for the next month, we’ll be the only place in the area it’s available. Staff from the Golden Bee have even headed to Silhill Brewery to see the beer being brewed so they can give expert advice to people wanting to try it."

The Taste and Ale Trails are a highlight of the Stratford Town Centre Food Festival, which takes place on September 23rd and 24th.  Sponsored by local restaurant Loxleys and organised by Stratforward BID, the festival is a celebration of regional food and drink with an action-packed timetable of demonstrations and workshops alongside a bustling market through Stratford’s streets.  More than 30 town businesses are involved in the Trails, offering tantalising tipples, sweet treats and savoury snacks to visitors who can weave their way through the town’s historic streets visiting an array of venues. This year there are two different Taste Trails on each day of the festival plus an Ale Trail each day too.

Participants include a range of hotels, restaurants, cafes and pubs ranging from independent businesses to big name brands. The recently-rebranded Crowne Plaza is taking part for the first time, as is Veeno The Italian Wine Cafe - one of the new arrivals to Bell Court.  Hayley Chilver, general manager at the Crowne Plaza, said: “We are excited to be part of this year’s Food Festival. We see the Taste Trail as a great opportunity to welcome the public into the hotel and sample a few tasty sweet and savoury treats. From Sunday Lunch to afternoon teas to cocktails on the riverside terrace, we want our hotel to be on the food map for everyone visiting the town.”

Also taking part in the trails are independent Stratford businesses including Union Bar, The Riverbank and Vigour Cafe. Manoj Tugnait, who owns The Riverbank, said: “This is the first year we'll be involved in the festival, after only starting trading in Easter. We can't wait to get involved - it's a great event for the town and being part of a trail gives us the chance to bring people across the river and show them what we offer at The Riverbank."

For more information on the Taste and Ale Trails and to reserve tickets which are then paid for on the day, please visit http://www.stratforward.co.uk/events/stratford-town-centre-food-festival

NOTES 
1. Businesses involved in the Taste and Ale Trails. Left-Right:- Josie Williams (Veeno), Aga Szczotka (Vigour Cafe), Tracey Norcup (Crowne Plaza), Shelly Tugnait (The Riverbank), Hayley Chilver (Crowne Plaza), Jamie Forrest (The Golden Bee), Davide Lazzari (The Riverbank), Paul Lupe (Union Bar), Mark Gregory (Silhill Brewery), Lydia Thomas (The Golden Bee), William Blackmore (Veeno).

2. Businesses taking part in the trails are: Arden Hotel, ASK!, Cafe Rouge, Boston Tea Party, Carluccio’s, Crowne Plaza, El Greco, Everyman Cinema, Hall’s Croft Cafe, Magic Alley, Roly’s Fudge Pantry, Sabai Sabai, Shakespeare’s Birthplace Giftshop, Susie’s Cafe Bar RSC The Other Place, The Pantry, Cox’s Yard, The Riverbank, Union Cocktail Bar, Veeno The Italian Wine Cafe, Vigour Cafe, The White Swan Hotel, Wilde Nuts, Wildwood Kitchen, Swan Cafe RSC Swan Theatre, Stratford Alehouse, The Bear Freehouse, The Dirty Duck, The Garrick Inn, The Golden Bee, The Lamplighter, The Old Thatch Tavern, The One Elm, The Townhouse.

3. The Town Centre Food Festival is organised Stratforward Business Improvement District (BID), which represents nearly 450 shops, cafes, pubs, restaurants and businesses in Stratford town centre.