Stratford's Passion for Fashion


Stratford’s very first online fashion campaign is underway, showcasing the town’s true passion for fashion to thousands of potential new customers.

The campaign, dubbed SS17 Passion for Fashion, will put Stratford on the map as a great destination for shopping with a series of stunning images of models from 14 fashion retailers across the town.

The pictures will form the basis of a social media campaign, introducing the shop staff whose personal touch is one of the unique elements of Stratford’s shopping experience, as well as promoting the diverse range of styles on offer in the town’s array of shops.

The fashionistas from a mixture of independents and high street big names glammed up to strike a pose for the campaign, each providing a sneak peek into their lives that is the trademark friendly approach that makes Stratford stand out from the crowd when it comes to a fantastic shopping experience.

As well as the Facebook campaign, the information will be featured on a whole new section of fashion pages on the Stratforward website that will soon cover every single clothing retailer in the town centre.

Each shop has received their own A2 poster to show off the fruits of their fashion labours.

Joe Baconnet, Director at Stratforward BID, said: “We can’t ignore and we can’t compete with online stores. But what we can do is promote the unique selling point of the Stratford shopping experience - the fantastic customer service and personal touch provided by our wide range of retailers, and this campaign showcases this for all to see.”

Hair was styled by Stratford’s own Matthew Curtis Hair Design and make up by Gorgeous Obsession beauty salon. Studio Stratford photographed them to capture their latest looks.  the only exceptions was the hair for EAST which was buy Tony and Guy, and Debenhams created thier own make up inhouse.  All businesses gave up their time for free to support the campaign.

One retailer to take part was family-run business Charles French Menswear on Sheep Street. Owner John Ricketts said: “A campaign like this helps promote my business and also promote other businesses, helping each business to help each other. If we all work together it’s got to help.”