Which Window Won?


Local businesses made Stratford’s streets sparkle thanks to a creative collection of outstanding window displays as part of the annual Christmas Window Competition. Garlands and gifts met stunning lights as shops throughout the town centre adorned their frontages with festive displays in line with the theme ‘All That Glisters’. The awards are split into independent and national businesses and both were hotly contested. The judging team spent hours trawling Stratford’s streets assessing each display for factors including creativity, impact and visual appeal.

Independent Winner

After much deliberation, the winner of the independent category was declared as opticians Dr CP Grey on Chapel Street, whose warm display was highly praised. Owner, Elizabeth Grey said: “It’s so important just now to make the town centre attractive and make our windows as appealing and welcoming as we can. The ‘All That Glisters’ theme let our super-talented Grace create our lovely festive windows. We are delighted to have won the award and hope our window display will be enjoyed by many over the Christmas period.”

Gift shop Daisy Chain, on Chapel Street, was highly commended for its absorbing and fun displays that “give great gift ideas”.  Coralie Keech, the owner of Daisy Chain, said: “I’m absolutely thrilled. I put so much effort into the display. Our windows work for us 24/7 so it really is what is in the window that draws people in.” 

Also deserving a special mention is Gemini, women's clothing and shoes, for the eye-catching garlands around their many windows.


National Winner

For the second year running, the National Award went to the British fragrance brand Jo Malone, on Bridge Street. Senior stylist Tina Barnett said: “Jo Malone London are delighted to have won this coveted award and thank Stratforward for their recognition of our #AllThatSparkles Christmas window.”

This year the judging team also felt an extra award should be given to Pragnell Jewellers on Wood Street for its “truly eye-catching display” of lights across its whole frontage. 

The Christmas Window Competition is just one part of the town-wide campaign to showcase Stratford-upon-Avon as the perfect festive destination. This weekend saw the Stratford Victorian Christmas Market bring thousands of people flooding into the town and each Thursday late-night Christmas markets and shopping have attracted locals and visitors to find the perfect gifts for their loved ones. Stratforward has produced a glossy brochure showing off the array of local businesses offering everything from clothing to food and experiences. The BID is also backing VISA UK’s campaign to #KeepItLocalThisChristmas with its own social media campaign highlighting independent businesses and encouraging people to support them this festive season.
Stratforward BID director Joe Baconnet said: “Stratford’s businesses have pulled out all the stops to make Stratford look even more beautiful than usual. Along with the Christmas lights, our retailers and their displays help make Stratford the perfect destination for festive shopping and celebrations. We’re lucky to have such a thriving range of independent businesses as well as big national names, that’s why we’ve been backing VISA UK’s campaign to encourage people to shop local.”


1. (L-R) Tina Barnett, senior stylist, Jo Malone; Sallie Hinton, Christmas stylist, Jo Malone; Dr Roy Lodge, Stratford Christmas Lights Company; Joe Baconnet, Stratforward
2. (L-R) Elizabeth Grey, Dr CP Grey; Joe Baconnet, Stratforward; Dr Roy Lodge, Stratford Christmas Lights Company
3. (L-R) Joe Baconnet, Stratforward; Dr Roy Lodge, Stratford Christmas Lights Company; Coralie Keech, owner, Daisy Chain.
4. The stunning lighting display at Pragnell Jewellers.