Stratforward has teamed with Proximity Future to record footfall levels around Stratford town centre.
Their GDPR compliant GEO-Sense footfall solution, allocates an anonymous ID to each visitor enabling the system to gather anonymous data to report on information such as unique footfall numbers, dwell time, visitor movement and frequency of visits via the installation of proprietary sensors.
Stratforward can access the anonymous data to gather insights on visitor behaviour, identifying areas of high and low footfall providing quantitative insights for future activities.
Sensors are currently located at the Canal Basin crossing, on Rother Street and on the Riverbank Restaurant. We are currently looking to extend this network to allow more detailed breakdown of visitors behaviour.