Newsletter Sign up
Mobile Menu

We're Good to Go

Jul 2020

Congratulations to the businesses who have signed up for this new and important mark, including Hotel Indigo.

Businesses - apply for the UK-wide industry standard and consumer mark, which VisitBritain/VisitEngland has developed to provide a ‘ring of confidence’ for tourism as the sector works towards reopening

Demonstrate you are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check have the required processes. Free to join. 

To obtain the mark, complete a self-assessment through the online platform including a check-list confirming you have put the necessary processes in place. On completion you will receive certification and the ‘We’re Good To Go’ mark that you can then display in your premises and online. Over 6000 business have signed up. 

We encourage you to do this. We want visitors to know we are Good to Go, the more places guests see the mark the more confident they will feel and more prepared to venture out and start to re-engage with their much missed hospitality and tourism businesses.

Tourism Minister Nigel Huddleston said

"I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.

"This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running."

Businesses across the UK are required to follow their respective national guidance. In England, businesses must align with the UK Government’s official guidance for the sector

The guidance for hotels and accommodation providers - such as campsites, caravan parks and short term lets - indoor and outdoor visitor attractions and conference and events centres outlines the processes and facilities that tourism businesses in England need to put in place before re-opening.

These include:

  • Hotels and accommodation providers will need to introduce deep cleaning regimes between guests.
  • Meal services including breakfasts will need to be pre-booked and timed, and shared facilities will only be accessible to one family group at a time.
  • Timed tickets will be introduced for exhibitions, theme parks, galleries and attractions to reduce the number of visitors in locations at the same time.
  • One way systems, clear floor markings and a queue management system should be in place to maintain social distancing measures at all attractions and help to limit contact between both staff and visitors.
  • Organisations should also encourage cashless payments 
  •  attractions need to introduce regular deep cleaning regimes 


All businesses signed up to the ‘We’re Good To Go’ industry standard will be notified if there are changes to the official guidance. A call-handling service will provide support and assessors will also carry-out random spot-checks to ensure businesses are sticking to the guidance.

Who’s Coming Out?

Jul 2020

Who’s Coming Out Out this weekend? 

Hospitality businesses are reopening as lockdown continues to lift at last. Yess! The doors will be opening in Stratford on July 4th for many places to eat and drink including:

  • Cox’s Yard, Bridgeway
  • The Keys (Previously The Keys and Kitchen), Ely St
  • Loxley’s Restaurant, Sheep St – fully booked
  • The Corner House, Union St
  • The Golden Bee, Sheep St
  • Veenos, Bell Court
  • Pizza Barge & Quarterdeck
  • Stratford Marina - 10am for breakfast and midday for tapas
  • Stratford Boathouse, Swans Nest Lane
  • All Bar One – fully booked
  • Miller and Carter – fully booked
  • The Riverbank, Swans Nest Lane

More cafes are open including The Deli Café, The Fourteas for takeaway.

If you prefer to stay in for now, 33 The Scullery will continue to prepare high quality food and deliver to you.  So will Stratford’s Balti Kitchen and many others.

Attractions are opening also, though some with restrictions:

  • Magic Alley, Bell Court
  • Canal and River Cruises, the Bancroft
  • Avon Boating, Swans Nest Lane
  • Butterfly Farm, Swans Nest Lane
  • The Big Wheel, Swans Nest Lane
  • Mini Golf, Swans Nest Lane

Many other restaurants, attractions and shops will be hot on their heels, opening over the next few weeks including The Woodsman on 6th July, Sorrentos on 8th, El Greco on 15th and Lambs, The Oppo and Vintner on 16th.

All premises have introduced measures to help people feel safe, with masks, visors, gloves, sanitiser, queueing systems and so on. Pavements have been widened and so roads narrowed into a one way system. All car parks are open as normal. Public toilets and Bell Court’s toilets are open and free to use! (The only closed public toilets are Windsor Street and Ely Street for safety reasons.)

There are over 150 shops and places open including Stratford’s markets which will also take place on Rother Street on July 4th and on Waterside on Sunday 5th.  There will be plenty to see and do in Stratford as well as the beautiful river and parks to picnic and enjoy.  Do come and support Stratford, we need people to come to the town more than ever.

#DiscoverYourDoorstep #SupportStratford #LoveStratforduponAvon

In the Hospitality Business?

Jun 2020

Do you Run a Hospitality Business?

If so, this info and the links could be useful. This information should answer many questions on what needs to be done before you can open, following government guidance. 

1. Government's guidance for reopening our sector from 4th July onwards:…/Keeping-workers-…

2. Reopening checklist for food businesses:…/reopening-checklist-for-food-busi…

3. We’re Good to Go! Industry Standard
The ‘We’re Good To Go’ industry standard and supporting mark means businesses can show; they are adhering to government and public health guidance; have carried out a COVID-19 risk assessment; and have required processes in place. The scheme is free to join and open to all businesses across the industry.


If you have any questions on reopening please get in touch.

Stratford's Markets Return!

Jun 2020

Sip sip hooray the sun's hat was on for Father’s Day!

And UpMarket was back at Waterside, and will be for future Sundays.

Great to see some of our regular street entertainers back, adding to the great atmosphere in town.

Also the Friday and Saturday Markets return to Rother Street with fantastic fish, flowers and more.

#supportstratford #shoplocal #discoveryourdoorstep

Shop Stratford

Jun 2020

Let's shop in Stratford and get behind our high street stores and treasured independents.  Join in the #ShopStratford campaign and support the businesses in the heart of Stratford - there are over 420 businesses in town!  Most are just beginning to get back on their feet as lockdown lifts at last.

Have you seen the Daily Mirror's Shop for Britain campaign? The UK government is reaching out to help our town centre businesses. The Queen and royal family are to supporting the high street too. 

Let's get behind our local shops, food outlets, art galleries and places offering services. They will only survive with our support. For Stratford to be a vibrant beautiful town, we need them, so do our friends and family, for employment, for services and to help make our town a great place to live, work and play.

We are in this together, let's keep pulling together and #ShopStratford #EatDrinkStratford and #LoveStratford! 

Tag us in on your posts using @stratforward on Instagram, Facebook or Twitter. 



Welcome Back to Stratford-upon-Avon

Jun 2020

Stratford is open and welcoming people back with open arms.

As lockdown lifts at last, many shops have opened for the first time in 3 months and cafes are offering takeaways from hatches. Clothes shops, gift shops, jewellery shops, art galleries, the markets and much more.  The river and gardens are looking great and make a perfect place to picnic. Many cafes will create a picnic hamper if you'd like an amazing picnic with fresh local ingredients. The swans will be very happy to see you back too!  

Measures are in place to help you feel safe. This includes the widening of pavements and with it a one way traffic system, which has created space for queuing and walking at leisure whilst maintaining social distancing. 

Shops are limiting the people allowed inside, protective screens are in place on counters, hand sanitisers and floor markers are in place.  Much stock has been removed to create more space on shop floors and great care has been taken to create a safe place.

Its uplifting to see so many cafes open too, serving from hatches.  Fabulous coffee to lift the spirits.  'We're back in business'... to borrow a line from our local paper the Herald! And now is the time more than ever to shop local.  And therer are some super sales on too.

Markets will run on Fridays and Saturdays on Rother Market, and on Sundays at Waterside. 

Do keep in touch by following us on Instagram and Facebook. This is where you will find our most recent information and photos of Stratford.

Let us know how you get on! #supportstratford #shopstratford #lovestratford




Who's open?!

Apr 2020

Good question! Some businesses are managing to stay open and are finding ways to support the community.  Thank you to all those who are.

Stratford upon Avon Support which is a joint initiative between Stratford Town Council and Stratford Town Trust has compiled a website offering help and support for the whole community in Stratford. 

As part of that, there's a list of businesses who are open and offering home deliveries, collections and take aways. The list is regularly being updated to reflect who's open.

You can contact them direct or let us know and we'll ensure that the information is passed on ( ) 

#StaySafe & Please let us know how you get on.


High Street Coronavirus Forum

Apr 2020

Your opportunity to put questions to your local FSB Representatives and Business Improvement Districts

The FSB and Coventry and Warwickshire's BIDs have teamed up to answer questions about support available to businesses in different parts of the county. The BID & FSB representatives will be:

  • Trish Willetts, Coventry BID
  • Stephanie Kerr, BID Leamington
  • Joseph Baconnet, Stratforward
  • Rich Warren, Rugby First
  • Lee Osbourne, Coventry and Warwickshire FSB

For more information and to register please click here:


Rother Street Surface Car Park - Free

Mar 2020

The Town Trust hve announced that all parking charges in Rother Street surface car park have been suspended intil 30th April 2020 to allow people to access local businesses and services at this incredibly difficult time. Visit for more details.

Please be respectful of other drivers and try yo keep your parking to a minimum time.

The Trust thank LPS for suppoting this initiative

Statement by our MP Nadhim Zahawi

Mar 2020

Our MP Nadhim Zahawi has just issued this statement to Stratforward.

"I just wanted all businesses and staff to know that, as your MP and BEIS Minister, my team and I are working flat out to get you the help and support you need as quickly as we can. 

Many of you have already been in touch and I will get back to you as soon as possible. My department, BEIS, and the whole Government are working day and night to safeguard our health and the economy in a rapidly changing environment. 

So please don't panic, stay safe, and look after yourselves. If we band together and support one another, particularly the most vulnerable, we can and will get through this".

Best wishes

Nadhim Zahawi MP
Member of Parliament for Stratford-on-Avon
Minister for Business and Industry