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Temporary Road Measures to Stay in Situ for Longer

Jun 2021

Lifting of Stratford Town Centre COVID-19 Safety public space reallocation measures to be paused in line with Government roadmap

Plans to remove the temporary measures introduced to support the safe reopening of businesses in and around Stratford town centre have been paused following the Prime Minister’s announcement that restrictions on social contact will remain in place beyond the original date of 21 June.

Works to remove these schemes are now scheduled to be carried out on a revised date of 19 July.  

At the last regular review meeting between Warwickshire County Council, as the Highway Authority, Stratford-on-Avon District Council and Stratford-upon-Avon Town Council, the decision was taken to remove the temporary measures on and around 21 June, the original date when all restrictions were scheduled to be fully eased.

However, with concerns around the Delta variant delaying the national roadmap out of lockdown, the measures will remain in place pending Government guidance on when it will be safe to remove them.

The temporary scheme, which has been adapted throughout the year in line with changing guidance and needs of local businesses, included the introduction of barriers on Bridge Street to increase space for pedestrians and shoppers and suspension of parking on the street.  High Street has seen timed closures between 11am-6pm.

To minimise disruption, the works on Bridge Street are now scheduled to take place overnight from 19-21 July. High Street will fully reopen to traffic on 19 July.

Councillor Wallace Redford, Warwickshire County Council’s portfolio holder for Transport and Planning, said:

“Throughout the lifespan of this scheme we have been ready to adapt swiftly to changing Government guidance.  That remains the case and while there is concern over the rate of spread of the Delta variant, we need to do all that we can to support social distancing which remains key to limiting the spread of the virus. We have been clear that this would guide our timeline for removing the measures in the town centre. That does mean, though, that our initial plans to remove the scheme will need to be rescheduled.

“We would like to reassure all businesses and those who use the town centre that we will undertake this work as soon as the Government’s guidance indicates that it is safe to do so.  At present, that date is the 19th July and that is what we will be working towards. We would like to thank all partners for their patience and support.”

Daren Pemberton, portfolio holder for Place and Economy at Stratford District Council, and Kevin Taylor, Mayor of Stratford-upon-Avon Town Council, both totally agree with the stance taken by WCC today and said:

“We must continue to observe the government’s timeframe whilst living as normal a life as possible during the continued restrictions.  The measures were put in place to keep us safe and it would be irresponsible to remove them whilst social distancing is still paramount.”

Local partners announced, when the initial date of 21 June was pencilled in for the full removal of measures that, while the removal of the scheme will see a return to pre-pandemic traffic management, there is an early opportunity to make some of the benefits realised over the last 12 months permanent.

The temporary speed reduction in and around the town centre to 20mph, will be made permanent, having met with a high level of approval among local residents and businesses.  The necessary legal process to obtain a Traffic Regulation Order has been started and is being funded through a S.106 developer contribution by Pragnells Ltd.

In addition, the feedback of businesses on High Street who have benefitted from the timed closure of High Street, allowing extra space for tables and chairs outside, has been very positive.

Those businesses looking to apply for a street café licence should go to, those looking for a pavement licence should go to while parking bay suspension guidance can be found at after the temporary timed closure comes to an end. 

Celebrate the Summer in Stratford

Jun 2021

Come and enjoy some family activities in Stratford this Summer with the RSC 

Discover performances, outdoor events, craft activities and more, for the whole family to enjoy together either in Stratford-upon-Avon or online.

Celebrate the arrival of Summer with a series of free pop-up performances, interactive workshops and outdoor activities, from 27 July to 20 August in Stratford-upon-Avon.

Many of these activities will celebrate our history of costume making through insights into new stories, local social history and the town’s heritage. 

For more info go to the RSC website by clicking here.

Fathers Day: 21 Gift Ideas to treat the great man in your life

Jun 2021

Father’s Day: 21 gift ideas to treat the great man in your life

From locally distilled rum to a gorgeous leather laptop bag from a local indie, you’re sure to find something he’ll love in this list.

Its not too late to be prepared for Father’s Day on Sunday 20 June, and treat the father figure in your life to a gift.

Organise a more thoughtful gift than something grabbed on a supermarket sweep.  Shopping Local is the way forward and here are some ideas.

What to give men for presents is often a dilemma. 

Here we’ve come up some ideas from ethical gifts such as Lush's Rad Dad set or a preloved Tag Heuer watch,to stimulating experiences like an Escape Room or enjoying birds eye views on a ride on the Stratford Big Wheel to classic gifts such as humourous mugs and colognes, or quality clothes he will enjoy wearing time and time again. 

We have aimed for fun, thoughtful gifts that would either be enjoyed straight away or simply wouldn’t be left to gather dust.

Enjoy shopping in Stratford for Fathers Day.

To have peace of mind it will be best to book your restaurant or pub in advance, though some places will be happy to allow drop ins.  There are so many wonderful places to dine, drink and simply be! For inspiration on where to go click on this link.

Have a fabulous Fathers Day weekend! 

#LoveStratfordUponAvon #FathersDay #SavetheHighStreet #WhereYouShopMatters
Click on each shop's name or the image to go straight to their website to view the product.

Gifts for dad ideas ( All gifts available and prices correct at time of publishing

World Class Housing Provision in Stratford Town Centre

Jun 2021

The Fred Winter Centre opens in Stratford Town Centre this September!

The Fred Winter Centre (FWC) is a Housing Plus Centre drawing on best practice to address under one roof all the needs of people who are homeless or at risk of homelessness. 

Located at 41 Guild Street, the Fred Winter Centre and its board are keen to work closely with local businesses, professional organisations and community groups. They aim to create voluntary and paid work experience opportunities for the residents and clients, and to be part of the economic development of the town and support the future well-being of local people affected by the pandemic.  

The centre will offer affordable, high quality and self-contained apartments and on site professional services to support Stratford people who otherwise face the prospect of being without a home.  
Rents for the apartments will be kept at affordable rates, and the 'housing plus' services will provided will include money advice, physical and mental health, substance misuse, skills training and access to work experience.

The Fred Winter Centre and its services will be available to tenants, people visiting or referred to the centre, and people at risk of homelessness within the local community. It will be the new home of the Stratford Foodbank and the centre plans to house a community café and bakery. 
The Fred Winter Centre is funded by all the local authorities and by government, and is led by Spring Housing Association who have a track record of tackling homelessness in the Midlands. A strategic board of funders and delivery partners has been established to support and guide the development of the centre.

Conversion of department store into homeless centre set for summer completion - Spring Housing

For further information contact 

What's On Stratford this Summer?

Jun 2021

June Update 
- things are looking up! Whats new? Whats on? Special offers?  Let's have a look see!

The format is a little strange so if easier, just click on the link.

What’s new in Stratford town centre this Summer?

In this newsletter

  • New Businesses

  • Offers

  • What's On

Welcome to Entourage and its owner Jonsel, which has opened on Greenhill Street.
A lifestyle clothing and gift store selling independent leading bands and also vintage clothing.

Welcome to The Spotted Treehouse Art Studio run by Lorraine and Jodie.

This Ceramic painting and Arts Studio has opened in Old Red Lion Court.

They also offer regular children's art courses and are holding a special Father's Day workshop on the 13 June. Book in for one of their craft workshops: watercolour painting, patchwork & quilting, flower arranging, upholstery, card making…. 
Welcome to Design 44 has opened in Bell Court. 

A lifestyle and handmade gifts store supporting over 50 local designer and makers.
They also source and select the very best UK and Scandinavian products which have been carefully selected to inspire and transform you and your home and they also have a large ECO and zero waste area instore.

Kate Robbins Therapy  

Providing therapeutic massage to improve health and well-being.

Kate has moved from the Crowne Plaza to 36 Greenhill Street. 


36 years since the opening of Gemini! They can't believe how fast the time has gone since opening for the first time at their first shop in Banbury. Now located in Stratford-upon-Avon they have made some super memories and thoroughly enjoyed what they do best, helping their customers shop!

Here's to the next 36 years! 🥂 Celebrate with us and enjoy 15% off full price items using code: BDAY36⁣
Arden House Friends & Family discount
A “Friends and Family” discount is available for  BID members,for a stay at Arden House. This boutique hotel in the heart of Stratford is due to reopen on 1st July. 

To get a 15% discount on the usual Bed & Breakfast rate call 01789 298682 and quote “BID Friend & Family”. 

Accommodation can be cancelled free of charge up to 48 hours prior to arrival.
Children's art courses are also available

The Spotted Treehouse Art Studio
Red Lion Court
01789 621355

Reopens to the public on Monday 28 June

Shakespeare’s Schoolroom & Guildhall is hoping that the fascinating story of one of Stratford-upon-Avon’s most famous fathers will inspire heritage lovers to choose its newly launched Scholars of Shakespeare’s Schoolroom & Guildhall membership as a Father’s Day (20 June 2021) gift this year.  Much like the plotlines that would flow from his son’s imagination, John Shakespeare’s life went through many different dramatic twists and turns, all of which will be revealed with a visit to Shakespeare’s Schoolroom & Guildhall when it reopens to the public on Monday 28 June.


Live events are back on at the Playhouse in Rother Street.

Including Gerry Colvin in concert, Horrible Histories - Gorgeous Georgians & Vile Victorians, Kettle On - a monthly meetup of the 60+ and the monthly Comedy Club

Visit the website for more information
Box Brownie
Henley Street
Cocktail- Jazzy nights at The Fourteas!

The Fourteas have just started every Friday and Saturday, Cocktails and Jazzy entertainment, 6pm until 10:30 pm.

The 1940s theme will continue after sundown, providing a unique and cheerful ambiance you will not find anywhere else in town. Over the past year, we have been locked down together as a Nation, but now it is time to enjoy once again the company of family and friends with our exotic cocktails and some British Hearty Food. They, therefore, invite you to dress up smartly, swing and sway to jazz music and enjoy live performances too!

The Fourteas Sheep Street 01789 293908
Who fancies a night of Motown & Soul at the weekend? Midsummer Garden on Sheep Street does!!

Join them on Saturday night (12th June) at 7pm when they will be having Gemma sing the ultimate collection of your favourite Motown and soul tracks!

The kitchen will be open, and of course, the licenced bar!  Check out their website for updates on new events.


Sunday 19th September 2021

Dragon boating is a fun-filled, adrenaline pumping, water sports activity. Teams compete in Dragon Boats, which are large canoe-like vessels fitted with ornately carved dragon's heads and tails.

This Dragon Boat Race is ideal for corporate teams providing the ultimate team building platform to boost morale whilst promoting key abilities essential in a work environment. Dragon Boat Racing is an exhilarating and addictive sport that requires communication and team work to be successful.

No experience is required - teams will have crew briefings and training and all equipment is supplied including life jackets.

Each team will compete in a minimum of 3 races and are aiming to set the fastest time each round.

Download your Information Pack including your Booking form

Book online for these RSC events.
Henry VI Open Rehearsal is available to view online and The Comedy of Errors is in person at the new outdoor Lydia & Manfred Gorvy Garden Theatre
After the success of their Christmas Panto, Tread the Boards are going out on the road again with their latest production of Robin Hood. This production is suitable for all the family, but is outdoors, so dress for the weather!

Until June 20th they will be performing at Tiddington Home Guard Club and Ettington Park Hotel.

Book tickets on the Attic Theatre website

Funny Festival Live at the Bear Pit Theatre

23rd to 26th June.
Different acts each night 
Find out more

New Leader to be Recruited

May 2021

Hunt for a New Leader for Stratforward BID

A change of leadership is is underway at Stratforward as director Joe Baconnet left his role.

Mr Baconnet who was appointed in 2016, announced his departure to BID Members on Friday, saying, the time was right to seek a new challenge.

He said: "With lockdown restrictions finally lifting and after five years at Stratforward, I feel it is the right time to hand the baton over to someone else.
Having the helm of Stratforward during some of the most challenging times ever faced by the high street - firstly because of changing shopping habits and other economic pressures and then latterly due to Covid - it is time for a new challenge.

Stratford town centre is going to be a very different place going forward and Stratfoward is going to be crucial in helping to shape its economic recovery. This will require fresh and innovative ideas from all stakeholders in the town, as well as the business community, so now seems the best time for a change.

I know I am leaving the organisation in safe hands. The Stratforward team is amazing. They know the businesses that they work so hard on behalf of and they understand the town and the needs, not just of the businesses, but also the local residents and visitors that use the town on a daily basis.
I will be sad to leave Stratford but I believe it is the right thing for the company, the town and for me. The Stratforward board has been very accommodating in this and will be working alongside British BIDs to ensure continuity of service until a new executive director is in post."

In a message to businesses, Mr Baconnet added

"I wish every one of you the very best of luck for the coming weeks and months as you face the challenges of rebuilding after the traumas of the last year. Remember you are strong, you are resilient and you are not alone."

Stratforward BID will now begin the process of appointing a new manager.  

Many thanks to Joe for all his support and hard work.

May Update

May 2021

Read our May newsletter which contains information on.....

As our businesses re-open many are looking for staff especially in hospitality, so if you know someone who is looking for work please let them know about our vacancies page. Information on volunteer opportunities are also available on our website.

In this newsletter
  • New businesses in town
  • Stratford Literary Festival
  • Re-openings on May 17th
  • Have your say on South Warwickshire changes
  • What's On
  • Dog friendly Stratford
  • Social Media
The new Music Cafe can be found at 3 Windsor Court, Greenhill Street CV37 6GG

Combining West End Theatre, Film, Event and Cheffing experience, day and night Carl Walker and Ian Meeson bring you beautiful homemade food, amazing coffee alongside intimate live performances of Jazz, Classical, Folk music or Talks and Play Readings, in a unique setting full of signed memorabilia.

You can get a 10% discount on all food and soft drinks if you show your BID Card.

Find out more at
Much a Shoe about Nothing is a fabulous new shoe shop at 30 Bridge Street CV37 6AB

They stock many high quality mainstream ladies footwear brands with many variations including colourways and width sizes. Their ranges are mostly season coordinated to provide the most suitable variety and choice for our customers.

Visit the instore or on line at

Subway at 10 Henley Street CV37 6PT has new owners.

You can get a massive 30% discount on food  including meal deals when you show your BID Card instore.

Jaqueline Louise Bridal is a beautiful new bridal shop in Old Red Lion court, Stratford upon Avon, CV37 6AB, where you will find a gorgeous array of gowns to suit all budgets and bridal styles.

Alongside their fabulous hand picked, made to order designer gowns, they also have a wide selection of sample gowns available to purchase off the peg from different designers such as Pronovias, Willowby, Enzoani and others. 

To make an appointment call on 07403 647007 or visit

Stratford Literary Festival is available online until the 22nd May 2021

52 events to choose from, some online some in person.

From Jay Blades, The Repair Shops host to The Yorkshire Vet Julian Norton, to The BBC's North America reporter Nick Bryant or Sir Michael Morpurgo. There is something for everyone.

View the full itinerary here

For just £30, you can access almost all of the online Spring Festival events until 21st May. Events covered by the Season Pass are listed here on the Festival website. Please note the Season Pass does not include workshops, quizzes and family events. It includes VAT and is subject to a booking fee.

Purchase a Season Pass at


On Monday 17 May Shakespeare's Birthplace will once again be open to the public, with Anne Hathaway's Cottage and Shakespeare's New Place to reopen a month later on Monday 14 June.  Explore the fascinating stories behind Shakespeare the boy, husband, family man and businessman right where it all began in Stratford-upon-Avon.

Book before your visit on the Shakespeare Birthplace Trust website  as prebooking is essential. 

The Shakespeare Birthplace Trust said 'To keep our visitors and staff safe we will be reopening at a reduced capacity. We have introduced a timed ticket system and all tickets will need to be booked in advance.'

The Shakespeare's Birthplace Shop on Henley Street is now open, 7 days a week, 10am-4pm, they'd love to see you.

If you are unable to visit them in Stratford-upon-Avon, you can still shop in their online shop and here's a 15% discount code to say thank you for your continued support. Use HELLO15 at checkout.

Most restaurants and pubs in Stratford will be open from Monday 17th May, when indoor eating and drinking will be allowed once more and they can't wait to welcome you back.

Please book in advance and remember to cancel your booking in good time if you can't make your reservation. See our listing of restaurants on our website

The RSC have announced their Summer 2021 programme including the re-opening of the Riverside Café and Rooftop Restaurant. A series of free family activities including pop-up and outdoor performances as well as interactive workshops on the Bancroft Terrace.

For the first time in their history, they are also inviting audiences to see the rehearsal room process online in a bid to re-open the theatre doors in a creative and surprising way.

The RSC also plans to build a temporary outdoor theatre space, the Lydia & Manfred Gorvy Garden Theatre.  This Garden Theatre will be situated in the Swan Theatre gardens and will offer them a home until they can re-open the Royal Shakespeare Theatre ready for their family show, The Magician’s Elephant, in the Autumn. They have submitted our planning and licensing applications to the Council and await news.


The Escape Live rooms on Greenhill Street will reopen on Monday 17th May 😍 

The Chalice of the Champions and Shakespeare's Script games will be open to play in person.

Working in a team, you will have just 60 minutes to escape from a locked room before it is too late.

With the clock ticking, there is no time to argue.

Everyone must work together to find the clues and solve the puzzles so you all make your way out in time.

Book your tickets on the Escape Live website
The MAD Museum on Henley Street are planning to reopen on May 17th, tickets can now be booked for weekends and half term. 

“MAD” stands for Mechanical Art and Design.
If you’re not quite sure what mechanical art is all about, think of the machines and gizmos used in Wallace and Gromit, Scrapheap Challenge and Chitty Chitty Bang Bang.
In a nutshell, mechanical art is usually beautifully crafted, moving sculptures either made to have an exaggerated purpose or made simply for the fun of it.

Get more info on this amazing attraction which offers something for all the family.

The South Warwickshire Local Plan

Stratford-on-Avon and Warwick District Councils are working together to produce a new South Warwickshire Local Plan to cover our combined geographic area.

Stratford-on-Avon and Warwick District Councils are currently undertaking a Scoping and Call for Sites consultation, which runs from Monday 10 May until Monday 21 June 2021. This is the first stage in a long process and they want to hear your views. The consultation asks a series of questions about what issues the new Local Plan should cover, and seeks your views on how they should tackle these issues. In particular, it seeks your views on where in South Warwickshire new development should be located and how best to accommodate growth. At the same time, they are also running a 'Call for Sites' inviting suggestions for potential sites to be allocated for a variety of land uses.

Find out more on the dedicated website

First quiz is on the 17th May and then monthly from June.
Check Boston Tea Party's instagram for details
After the success of their Christmas Panto, Tread the Boards are going out on the road again with their latest production of Robin Hood. This production is suitable for all the family, but is outdoors, so dress for the weather!

Between May 29th and June 20th they will be performing at Wethele Manor, Tiddington Home Guard Club and Ettington Park Hotel and just added Aston Hall near Birmingham.

Book tickets on the Attic Theatre website
Classes are re-starting at the Stratford School of Jewellery This new jewellery school in the heart of Stratford upon Avon offers a variety of classes, courses and creative sessions.
Find them at The Sara Preisler Gallery, 30 Henley Street CV37 6QW
We all love a gin cocktail, but wouldn’t you like to learn how to make them for yourself and impress your friends and family? Book on for a fun Cocktail Masterclass at Boston Tea Party on Henley Street in Stratford, learning from the Shakespeare Distillery's very own master mixologist! 

Book onto cocktail fun with @shakespearedistillery

Funny Festival Live at the Bear Pit Theatre

23rd to 26th June.
Different acts each night 
Find out more

Shakespeare's School reopens for the Summer

May 2021

Whilst most kids went back to school in March,

popular attraction, Shakespeare’s Schoolroom & Guildhall, will reopen in June

One of the world’s most influential locations in the story of William Shakespeare’s life will give a warm welcome to visitors from Monday 28 June 2021 - another great sign

Shakespeare’s Schoolroom & Guildhall is renowned for being where the world’s greatest playwright attended school, but it also played an influential role in the life of his father and William’s own writing, all of which is revealed as part of the visitor experience.

Located in the heart of Stratford-upon-Avon, Shakespeare’s Schoolroom & Guildhall has been central to the fabric of town life for over 600 years.  It still operates for part of its life today as a school, but since its restoration in 2016 has also been welcoming visitors from across the globe to discover its fascination for themselves.  Standing in the very space where William Shakespeare went to school is a unique, spine tingling experience, as is the thought of the legacy that he would go on to create from this humble setting.

This will also be the first time that people have been able to visit Shakespeare’s Schoolroom & Guildhall since the publication of All the Sonnets of Shakespeare edited by Paul Edmondson and Stanley Wells. In the book Shakespeare’s works are presented in chronological order and with this the distinct possibility that sonnets 153 and 154 were written whilst William was at school.  It was also a setting that was to prove inspirational to his plays, with Master Thomas Jenkins said to be represented by the character of Sir Hugh Evans in The Merry Wives of Windsor, mocked in the drama by a student called William.  These are just some of the stories to be discovered in the immersive and authentic atmosphere of this medieval building, now known as Shakespeare’s Schoolroom & Guildhall.

Lindsey Armstrong, General Manager of Shakespeare’s Schoolroom & Guildhall, says, 

“We are very much looking forward to welcoming visitors once again to Shakespeare’s Schoolroom & Guildhall.  This has always been a building that has brought people together and there is no better way of stepping back through the chapters of history to discover the Stratford-upon-Avon of Tudor times.  Our team of guides are here to help bring alive enthralling stories, that alsoinclude Theatre at the Guildhall and the Court of Record, as well as revealing the rare medieval painting that was discovered during the building’s restoration.”

Tickets to Shakespeare’s Schoolroom & Guildhall go on sale from Monday 10 May 2021 and are priced at adult £10; concession £8; child (5-16) £6.50; family (2 adults and 2 children) £27; additional child with family ticket £4.50; under 5s free.  Included in the price is an interactive lesson in the Tudor schoolroom where William Shakespeare was taught.

Book your tickets at

Thank you to Warwickshire Whats On

Stratford Literary Festival 2021

May 2021

Events are gradually returning and its not long to Stratford Literary Festival which runs from 8th to 22nd May. Yes!

Watch out for these Stratford Literary Festival stickers popping up around town at bookshops.

Largely taking place online but there are in-person workshops and events.  There’s a huge range of events and this year there's a £30 season pass that is ridiculously good value.

There is some exceptional children’s entertainment including the Children’s Laureate, Cressida Cowell, the creator of the much loved , ‘How to Train Your Dragon’! 🐉

To see what is on offer go to

Follow them at @stratfordlitfest 

Great coverage in the Stratford Herald as ever. It was included this week as their number one in  'Things to do' - book now.

#stratforduponavon #stratfordliteraryfestival #lovestratforduponavon 


Bookings now open to visit Shakespeares Birthplace

Apr 2021

Book NOW to Visit Shakespeare's Birthplace

At last the booking system is open!

Book by clicking on the link with the Shakespeare Birthplace Trust.  Prebooking is essential.

On Monday 17 May Shakespeare's Birthplace will once again be open to the public, with Anne Hathaway's Cottage and Shakespeare's New Place to reopen a month later on Monday 14 June.  Explore the fascinating stories behind Shakespeare the boy, husband, family man and businessman right where it all began in Stratford-upon-Avon.

15% off their online shop

'Shakespeare's Birthplace Shop on Henley Street is now open, 7 days a week, 10am-4pm, we'd love to see you. If you are unable to visit us in Stratford-upon-Avon, you can still shop with us online. Here's a 15% discount code to say thank you for your continued support. Use HELLO15 at checkout. '


'To keep our visitors and staff safe we will be reopening at a reduced capacity. We have introduced a timed ticket system and all tickets will need to be booked in advance.' SBT