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Be part of Christmas Upon Avon

Sep 2020

Less than 3 months to Christmas and so the perfect time to get involved in Stratford's Christmas brochure!

Free for members to be included for product placement and then discounted advertising too.

It's the best place to get some gifts inspiration, find out what's happening in town and where to eat and drink.



Feast your eyes on this!

Sep 2020

Welcome to Stratford-upon-Avon Feasts - a celebration of Stratford's fantastic food and drink scene!

Food lovers are in for a mouth-watering treat with a three-week celebration of the town’s fantastic food and drink scene. 

As part of Stratford Autumn FEASTS, restaurants, cafes and hotels will be cooking up something special from 2 to 22 October, offering plenty to whet the appetite after a difficult six months for all. 

Running every Spring and Autumn, Stratford FEASTS aims to highlight the delicious food the town has to offer by promoting set menus, feasting events, and special offers at a whole host of local eateries. Offers are listed here, but keep coming back as more are being added all the time!   Also competitions will run on social media during FEASTS.

Enjoy a real treat at The Arden Hotel which is offering a sumptuous afternoon tea, usually costing £22.95 each, at the jaw dropping price of £25 for two (valid Monday to Friday from 2pm to 4pm. Book in advance and quote FEASTS please.)

Manager Josefine Blomqvist said: “We are delighted to be able offer our afternoon tea at an exceptional value, exclusively for FEASTS.  It's wonderful to be back serving the finest quality food again and we are excited to welcome local guests back to our restaurant.”

Family run café The Food of Love on Henley Street is taking part in FEASTS for the first time this year and will be offering a special two course set menu and drink for under £10, as well as some flavoursome competition prizes. 

Owner Gavriely Gavriel said: “We’re really looking forward to taking part. It’s a great initiative that will hopefully help to bring more people through our doors to enjoy our delicious homemade Mediterranean food.”

Venues signed up to take part so far follow: 

Bensons on Henley Street – homemade scone with Cornish clotted cream and jam with a pot of loose-leaf tea for £5.00 (available all day every day); a slice of homemade cake with a tea or coffee £5.00 (available all day every day); sandwich + chips + drink, including wine, beer or soft drink for £10.00 (available from 12pm every day)

Cafe Rouge on Sheep Street - 30% off the main menu and even the set menus!

Caffé Vineria on Wood Street– free drink at lunchtime with any pizza, including soft drink, half a pint or small wine

Carluccio’s on Waterside – two course set menu for £12.95 and three course set menu for £14.95

Crowne Plaza on Bridgeway – three course set menu for £23 with pre-booking and quoting reference ‘Feasts’ (available from 6pm to 10pm daily)

Diana’s Tea Room at the Stratford Antiques Centre on Ely Street – Tuesdays: Seniors’ Day 20% discount; Wednesdays: BOGOF Cream Teas; Thursdays: £1.00 off sandwiches, toasties & melts; Fridays: BOGOF beverages; Saturdays:  £1.00 off slice of bake and beverage

Esquires Coffee at The Arden Quarter by the train station – Elevenses: hot drink for just £1 with every slice of cake or pastry; lunchtime meal deal: freshly prepared sandwich and hot drink for just £4.99 

Food of Love on Henley Street – two course set menu including drink for just £9.95! Fresh mediterranean food.

The Fourteas on Sheep Street - afternoon Tea for £12.00 per person, usual price £18.50; afternoon tea with prosecco for £17.00, usual price £23.50. Book in advance and quote FEASTS - valid Mondays, Tuesdays and Wednesdays.)

Giggling Squid on High Street– Free glass of prosecco per person with any lunch set menu or main meal when quoting reference ‘Feasts’ (maximum of 4 guests)

Hoorays on High Street- October 7th: 2-4-1 savoury waffles (new menu item!); October 14th: ½ price milkshakes; October 21st: Crazy Crepe day. 50% off crepes: Halloween starts on the 16th October, the shop will be decorated do try the 12 spooky flavours… if you dare!

Honey Blue at Shrieves Walk off Sheep Street - 25% off all drinks when quoting reference ‘Stratford Feasts’

Loxleys on Sheep Street - Early diners two course set price menu for £16.95 and three course set price menu for £20.95 (12noon to 6.30pm)

Mor Bakery at Bell Court – Special feast event on Wednesday 7 October!

Sorrento on Ely Street– Two course set menu for £19.90 (Tuesday to Saturday 11.30am to 1.15pm and 5pm to 6.30pm)

The Arden Hotel on Waterside– afternoon tea for £25 for two people, usual price £22.95 each (Monday to Friday 2pm to 4pm). Book in advance and quote FEASTS.

Vin Neuf on Union Street– virtual wine tasting event on Friday 16, showcasing the Bodegas Ontañón which is a 5th generation family-owned and run winery in Rioja Baja. Special prices on all Riojas throughout October including Bodegas Ontanon Rioja Reserva 2010 reduced to only £12.95, usual price £15.95

Zizzi on Sheep Street– free glass of prosecco for anyone mentioning feasts and a two course set lunch for £9.75 (offer available Monday to Friday from 11.30am to 7pm

And if that wasn’t enough food for thought, there’s also a chance to win some tasty competition prizes, including an indulgent overnight stay for two at the fabulous Crowne Plaza Hotel including breakfast and car parking, stay in one of their executive double bedrooms overlooking the River Avon and town centre, take time to relax in the indoor heated pool and then start your day the right way with a full buffet breakfast served in the Riverside Restaurant.

Sales Manager, Clare Galvin said: “We’re delighted to be taking part in FEASTS. It’s such a great initiative that will help to bring more people into our glorious Riverside Terrace Bar and Restaurant to enjoy our delicious food and sample our wonderful hospitality.”

Other prizes include: 

Champagne Afternoon Tea for Two Gift Voucher at Bensons

Two free cinema tickets and a pair of Spielburgers and fries at Everyman Cinema

£30 voucher at Giggling Squid

Meal for two to the value to £60 including drinks at Zizzi

Cream tea for two at Diana’s Tea Room at the Antiques Arcade

10 x tickets for coffee for two at Honey Blue 

2 x full English breakfast, 2 x sweet crepes, 2 x luxury salads of your choice at The Food of Love

Tor Wilkes, Marketing and Events Manager of Stratforward BID which organises Stratford FEASTS said: “Following the success of ‘Eat Out to Help Out’, Stratford FEASTS is another excellent reason to eat out and support local businesses. It is the perfect excuse to escape the house, relax and celebrate Stratford’s fantastic food and drink scene. 

“To get the word out we will be promoting FEASTS in print, on social media and digitally – come and enjoy!  More offers will be added throughout FEASTS so please follow us on Facebook and Instagram and check out our website for a complete list of what’s on offer.”

Any questions? Email us on 


Over 50 venues in the heart of Stratford to Eat Out to Help Out!

Aug 2020

Over 50 Stratford town centre places for you to enjoy the Eat Out to Help Out scheme running in August! ❤️ 😋

All day every Monday to Wednesday - eat in only.

Have you tried the offer anywhere yet?

* All Bar One, Bell Court
* Ask Italian, Bell Court
* Bardia's, Bell Court
* Bensons Restaurant & Tea Rooms, 40 Henley St 
* Bistrot Pierre, Swans Nest Hotel, Swans Nest Lane,
* Boston Tea Party, Henley St, CV37 6QW
* Box Brownie Coffee, 20 Henley St, CV37 6QW
* Caffe Vineria, Wood St
* Carluccio's, Waterside
* Coffee #1, Henley St 
* Costa Coffee, Henley St 
* Cox's Yard, Bridgefoot, CV37 6YY
* Crowne Plaza, Bridgefoot,CV37 6YR
* Doubletree By Hilton, Arden St, CV37 6QQ
* Edward Moon 9 Chapel St CV37 6EP
* El Greco, Rother St 
* Esquires Coffee House , Arden Quarter, CV37 6PP
* Giggling Squid, High St
* Hathaway Tea Rooms, 19 High St, CV37 6AU
* Havilands Tearoom, Meer St 
* Hobsons Patisseries, 1 Henley St, CV37 6PT
* Honey Blue, 2 Shrieves Walk, CV37 6GJ
* Hooray's British Gelato Kitchen, 27-28, High St, CV37 6AU
* Hotel Du Vin & Bistro, Rother St, CV37 6LU
* HR Coffee Bar 12 Windsor Street, CV37 6NL
* Huffkins, 1 Old Red Lion, Bridge St CV37 6AB
* Kungfu Stratford Oriental, Bell Court, CV37 6EX
* Lambs Restaurant, 12 Sheep St, CV37 6EF
* Loxleys, 3 Sheep St, CV37 6EF
* M & S Cafe, Bridge St 
* McDonald's, 3 Bridge St
* Miller & Carter, Bell Court 
* Mor Bakery, Bell Court
* Plantarium Cafe, 1 The Minories, Henley St
* Number 9, Church St
* Sabai Sabai, 19-20, Wood St, CV37 6JF
* Shakespaw Cat Cafe 6 Union St, CV37 6QT
* Starbucks, 8-9 High Street, CV37 6AU
* Subway, 10 Henley St, CV37 6PT
* The Cornish Bakery, Henley St
* The Encore, Bridge St 
* The Fourteas Tearoom, 24 Sheep St, CV37 6EF
* The Golden Bee, Sheep St
* The Keys 6 Ely Street, CV37 6LW
* The Old Thatch Tavern, 23 Greenhill St, CV37
* The One Elm, 1 Guild St, 
* The Opposition, 13 Sheep St
* The Queens Head 53-54 Ely St
* The Rose and Crown, Sheep St
* The Vintner, Sheep St 
* The White Swan, Rother St
* Veenos, Bell Court 
* Yorks Cafe, High St 
* Zizzis, Sheep St

If any others have joined the scheme, please let us know. 👍🏻

Businesses Awarded "We're Good To Go Status"

Aug 2020

The following businesses in Stratford have been give the We're Good To Go status by VisitEngland

  • Hathaway Tea Rooms
  • The Arden Hotel
  • Mercure Stratford-upon-Avon Shakespeare Hotel
  • Hotel Indigo Stratford-upon-Avon
  • Hotel du Vin Stratford
  • Shakespeare Birthplace
  • Crowne Plaza Stratford-upon-Avon
  • Avon Boating Ltd
  • Stratford Town Walk
  • Royal Shakespeare Company -  Riverside Café, Rocket ice cream van and outdoor performances

Huge congratulations to them !

The “We’re Good To Go” industry standard mark is a self-assessment scheme that has been designed by VisitEngland in partnership with the national tourist organisations Tourism Northern Ireland, VisitScotland and Visit Wales to provide a ‘ring of confidence’ for all sectors of the tourism industry, as well as reassurance to visitors that businesses have clear processes in place and are following industry and Government COVID-19 guidance on cleanliness and social distancing.

Road Layout Changes

Aug 2020

Summary of Temporary Road Layout Changes in Response To COVID-19:

Stratford-upon-Avon Updated 7 August 2020

The scheme in Stratford-upon-Avon is due to be revised from week commencing Monday 10th August. The key measures of the revised scheme will be:

• High Street – Full closure between 11am and 6pm
• Bridge Street – Some barriers in place to create space for social distancing.
• 20mph speed limit

The works will be carried out in two phases:

• Alterations to Bridge Street, Wood Street and Greenhill Street is planned to be carried out between 6pm and 10pm, starting on 10th August and completing on 11th August
• Beginning 17th August it is intended to implement changes on Sheep Street, High Street, Chapel Street and Church Street, subject to the proposed Traffic Order being agreed.

The changes from the previous scheme are as follows:

• Sheep Street, Chapel Street, Wood Street, Greenhill Street – Temporary scheme measures removed. Permanent signs and markings reinstated. Temporary bus stop to remain on Wood Street.
• Union Street - Temporary scheme to stay, with the addition of two parking spaces (1hr), at the Guild Street end of the taxi rank.
• High Street - Full closure from its junction with Bridge Street to its junction with Sheep Street, from 11am until 6pm seven days a week, with no deliveries permitted during this closure. Outside of these hours to be 2-way traffic and previous parking restrictions.
• Bridge Street - 2-way traffic reinstated, removal of temporary central barrier, provide barriers from the golden post boxes to just past M&S to provide additional space for social distancing, echelon parking (1hr, no return 2hrs) and one bus stop to be provided between L'Occitaine shop to the old BHS. Temporary barriers to remain on the Boots side with an informal crossing point near Sainsbury's.
• Gyratory - all cones to be removed.
• The right turn restriction from Alcester Road onto Grove Road which was temporarily rescinded as part of the previous scheme will be reinstated. Stratford traffic scheme

Feast not Famine

Aug 2020

Feast not Famine

This year’s food festival in Stratford town centre is off the menu but another celebration of all that’s good to eat and drink is extended to compensate.

It was of little surprise this popular event which sees the town centre crowded with stalls and visitors has been dropped. Instead, Stratford Feasts which was launched in October last year and ran again in February this year will put the spotlight on the town’s food and drink offering.  The aim of the feasts is to promote a variety of places to eat and drink out and highlight special menus, promotions and options.

Stratforward marketing and events manager Tor Wilkes said: “It was with great sadness that we are not running our annual food festival, which is traditionally an excellent time to celebrate and get an overview of Stratford’s fantastic food scene. Usually, the Food Festival attracts tens of thousands of visitors into Stratford. The Taste and Ale Trails are especially popular – you get a chance to try food or ale in more than eight venues for a small sum. The free demonstrations in the cookery theatre are always well attended.  They give an insight into the kitchens and personalities of many venues and provide inspiration. There are many stalls of food and drink producers with a strong local flavour. The event was cancelled due to the pandemic, though all options were considered.”

Stratford town centre has over 110  fabulous places to eat and drink and many will be highlighted during Stratford Feasts. It will be a great opportunity to experience Stratford’s food and drink scene and offer support to the many venues doing their best in these trying times.  The festival is set to return on 18th and 19th September in 2021 so please put it in your diary.”

In the meantime more than 50 places in Stratford are taking part in the government’s  Eat Out to Help Out scheme, offering a discount on food and soft drinks on Mondays, Tuesdays and Wednesdays in August. 

Information on Feasts will be released next month. Watch this space!

Eat Out to Help Out

Aug 2020

Eat Out to Help Out

The Government Eat Out to Help Out scheme started today and many of Stratford's restaurants and cafes are participating. Get up to £10 discount on your meal, all day and night on Mondays, Tuesdays & Wednesdays during August. 👨‍🍳 👩‍🍳 🍛

Check the list here to see where you can eat today 😋

Have you gone quackers too?!

Jul 2020

Sponsor a Duck in the 'On Line Duck Race' in aid of The Shakespeare Hospice!

Stratford's annual Duck Race in aid of The Shakespeare Hospice in Stratford upon Avon, will run on line for the first time ever! It will be organised by Stratford Rotary Club and run on August 29th 2020.

To get involved in the Virtual Duck Race, please sponsor a duck!

Will your business sponsor a Corporate Duck? They will be entered into the Shakespeare Hospice Challenge Trophy Race. Like a race night, there will be 4 or 5 heats (depending upon the number of Corporate sponsors) and the winner will go into the final. Every duck will be in the “water” at least twice; once for the heats and once in the “all runners and riders” last race.

The corporate package for £35 gets you:

  • Business mentioned in the Herald
  • Business Logo on Race Intro background
  • Duck named for your business in The Shakespeare Hospice Challenge Trophy Race heats
  • Duck named for your business in final (if you win your heat)
  • Duck named your business in the last race the Rotary Grand Final
  • Certificate of participation
  • A small Shakespeare duck to keep

The winner of ~The Shakespeare Hospice Challenge Trophy wins the Duck Trophy, which will be presented by the Mayor and kept for a year.

If you would like to support this event please, send your logo (jpeg or png), your business name (or preferred name for the duck), a contact email and phone number as soon as possible but no later than Monday 27th July to Claire Whatley at

Please make payment of £35 to SuA Rotary Club, Barclays Bank, Account Sort Code 20-48-08 Account 50867136.  Please add your business name as the reference.

Stratford Rotary Club will be issuing some social media / digital marketing material shortly and would ask participating businesses to share it widely with your business and personal network, to gain maximum engagement for the event!  Please also feel free to promote the duck sponsorship opportunity with other businesses in your supply chain!

Thank you for your valuable support.

Are you being served?

Jul 2020

What a weekend!

Many of Stratford's finest drinking establishments, restaurants, hairdressers and barbers reopened after nearly a 4-month break. 

Loxley’s, Millar & Carter, La Marina Bistro, The Keys, Veeno, All Bar One, The Golden Bee, Cox's Yard, Riverbank, The Cornerhouse and The Boathouse were amongst those open! 

Some restaurants in town are aiming for mid/late July to open to ensure they are fully compliant.  Cafes put their tables and chairs out and welcomed back their customers. Boston Tea Party had a fantastic weekend and their new QR code system worked well. 

Many of Stratford's attractions opened at last, including Avon Boating for boat cruises and hiring boats, Magic Alley,  the Big Wheel, Tudor World.

Most hotels reopened including Hotel du Vin who also opened their bistrot and courtyard.  Hotel Indigo also opened and The Woodsman will be open in a few days.

Hairdressers and Barbers are working flat out with very long days. Huge thanks to you all!

With each day more and more shops opening up including Jo Malone and Accessorise. 

Wonderful to see people coming out to enjoy the town and receiving a warm welcome. 


To keep in touch and see our regular updates follow us on Instagram and Facebook.


We're Good to Go

Jul 2020

Congratulations to the businesses who have signed up for this new and important mark, including Hotel Indigo.

Businesses - apply for the UK-wide industry standard and consumer mark, which VisitBritain/VisitEngland has developed to provide a ‘ring of confidence’ for tourism as the sector works towards reopening

Demonstrate you are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check have the required processes. Free to join. 

To obtain the mark, complete a self-assessment through the online platform including a check-list confirming you have put the necessary processes in place. On completion you will receive certification and the ‘We’re Good To Go’ mark that you can then display in your premises and online. Over 6000 business have signed up. 

We encourage you to do this. We want visitors to know we are Good to Go, the more places guests see the mark the more confident they will feel and more prepared to venture out and start to re-engage with their much missed hospitality and tourism businesses.

Tourism Minister Nigel Huddleston said

"I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.

"This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running."

Businesses across the UK are required to follow their respective national guidance. In England, businesses must align with the UK Government’s official guidance for the sector

The guidance for hotels and accommodation providers - such as campsites, caravan parks and short term lets - indoor and outdoor visitor attractions and conference and events centres outlines the processes and facilities that tourism businesses in England need to put in place before re-opening.

These include:

  • Hotels and accommodation providers will need to introduce deep cleaning regimes between guests.
  • Meal services including breakfasts will need to be pre-booked and timed, and shared facilities will only be accessible to one family group at a time.
  • Timed tickets will be introduced for exhibitions, theme parks, galleries and attractions to reduce the number of visitors in locations at the same time.
  • One way systems, clear floor markings and a queue management system should be in place to maintain social distancing measures at all attractions and help to limit contact between both staff and visitors.
  • Organisations should also encourage cashless payments 
  •  attractions need to introduce regular deep cleaning regimes 


All businesses signed up to the ‘We’re Good To Go’ industry standard will be notified if there are changes to the official guidance. A call-handling service will provide support and assessors will also carry-out random spot-checks to ensure businesses are sticking to the guidance.