We're Good to Go

Congratulations to the businesses who have signed up for this new and important mark, including Hotel Indigo.

Businesses - apply for the UK-wide industry standard and consumer mark, which VisitBritain/VisitEngland has developed to provide a ‘ring of confidence’ for tourism as the sector works towards reopening

Demonstrate you are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check have the required processes. Free to join. 

To obtain the mark, complete a self-assessment through the online platform including a check-list confirming you have put the necessary processes in place. On completion you will receive certification and the ‘We’re Good To Go’ mark that you can then display in your premises and online. Over 6000 business have signed up. 

We encourage you to do this. We want visitors to know we are Good to Go, the more places guests see the mark the more confident they will feel and more prepared to venture out and start to re-engage with their much missed hospitality and tourism businesses.

Tourism Minister Nigel Huddleston said

"I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.

"This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running."

Businesses across the UK are required to follow their respective national guidance. In England, businesses must align with the UK Government’s official guidance for the sector

The guidance for hotels and accommodation providers - such as campsites, caravan parks and short term lets - indoor and outdoor visitor attractions and conference and events centres outlines the processes and facilities that tourism businesses in England need to put in place before re-opening.

These include:

  • Hotels and accommodation providers will need to introduce deep cleaning regimes between guests.
  • Meal services including breakfasts will need to be pre-booked and timed, and shared facilities will only be accessible to one family group at a time.
  • Timed tickets will be introduced for exhibitions, theme parks, galleries and attractions to reduce the number of visitors in locations at the same time.
  • One way systems, clear floor markings and a queue management system should be in place to maintain social distancing measures at all attractions and help to limit contact between both staff and visitors.
  • Organisations should also encourage cashless payments 
  •  attractions need to introduce regular deep cleaning regimes 


All businesses signed up to the ‘We’re Good To Go’ industry standard will be notified if there are changes to the official guidance. A call-handling service will provide support and assessors will also carry-out random spot-checks to ensure businesses are sticking to the guidance.